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Continue ShoppingSIAM, Our Team at Work
SIAM, Our Team at Work
At SIAM's premises, just 5 km from Bangkok Airport, mornings start early. Once upon a time, SIAM was the name of this country — today, it's our name.
By 7am, the site is already in full motion — the ritual isn't coffee and croissants, but a warm bowl of noodles at the staff canteen. Everyone smiles: this is Thailand.
As the day unfolds, the warehouse comes to life. The logistics team prepares pallets for loading, while production is in full swing — bottles clinking, spices blending, a distinctive aroma filling the air. It feels like a small city, moving in sync.
Soon, the first container arrives. Loading begins — a precise ballet of forklifts. Everything must be completed before lunchtime so all the containers can reach the southern port the same day.
Soon, it's already time for lunch. Shared at the canteen, always with a sense of joy. In Thailand, food is central — lunch is sacred, never postponed. "Kin khao mai?" is a common Thai greeting — similar to asking "How are you?" — and it means "Have you eaten?"
In the afternoon, the pace shifts again. Cartoning begins, teams aligned and focused. Products are labeled in English as standard, then adapted into Arabic, Chinese, French, or Spanish — each box ready to travel the world. It feels like travelling across global markets from the heart of the packing room.
Meanwhile, the warehouse receives new supplies, organized through a precise system of RFID tags and pallet tracking — ensuring full traceability.
As Europe and the Middle East wake up, communication intensifies. For the export team, morning is Asia, afternoon is Europe and the Middle East, evening is America — emails and WhatsApp buzzing nonstop. Responsiveness is part of our DNA — replies within 30 minutes, most of the time instantly.
Oh… and just like that, the day is gone. One last smile — and that's a wrap.
Thailand, near the equator: 6am light, 6pm dark.
Exporting to 27 Countries
Back in the very early days of our company — almost 20 years ago — I have vivid memories of Marisa, Chana and myself labeling cans of coconut cream at our kitchen table, carefully applying Chinese labels for Hong Kong.
Back then, it was just the three of us — no systems, just energy, instinct, and a bit of craziness.
Today, things have changed. We now export to 27 countries, each with its own requirements, languages, and expectations. Every product is adapted, labeled, and prepared to travel across the world — from Taipei to Los Angeles — powered by in-house software with AI fully integrated, and an experienced team.
What started on a kitchen table now moves through warehouses, containers, and global supply chains. But the spirit remains the same.
And this is only the beginning.
Hervé Haurie,
Managing Partner
Tom Yam, On Anything!
It all started with a simple idea: Thai flavour belongs everywhere. Not just in Thai dishes — but in anything. French, Tex-Mex, grilled meats, everyday cooking… all it takes is a touch of heat, a lift of freshness, a spark of Thailand.
And what better inspiration than Tom Yam? Fresh, fiery, and vibrant — it's not just a flavour, it's an instant awakening.
Our twist: a delicate addition of locally sourced Thai fleur de sel, enhancing every note with precision.
What began with Tom Yam has grown into a full collection of blends:
- Satay — rich and nutty, perfect for skewers and dipping.
- Green Curry — aromatic and herbaceous, a Thai classic.
- Steak Blend — a bold seasoning inspired by Northern Thailand's iconic Laab.
Now available in convenient 20g single-serve sachets — big flavour, ready whenever you are.
Bring the energy of our Bangkok kitchen to your table with SIAM's full seasoning collection:
- SIAM Tom Yam Seasoning — fiery, fresh, and unmistakably Thai.
- SIAM Green Curry Blend — aromatic herbs and spices, perfectly balanced.
- SIAM Satay Seasoning — smoky, nutty, crowd-pleasing.
- SIAM Steak Seasoning — bold and herbaceous for the grill.
Tell us how you use SIAM seasonings at home — on grills, in soups, or straight from the sachet. Your kitchen, your story, always with a spark of Thailand. 🌶️🇹🇭